CVN Book: Corporate Venturing - Managing the Innovation Family in a dynamic world
Corina Kuiper and Fred van Ommen
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Research on impact COVID-19 on Corporate Venturing
Previous research has frequently shown that corporate venturing plays an important role in the long-term survival of organisations. But, precisely these activities are the most vulnerable in times of crisis, because decision-makers do not always properly assess the value of these activities.
On the other hand, previous research has also shown the value of anti-cyclical investing: companies that invest in exploratory activities during economically difficult times often emerge better from the crisis.
Therefore, we decided to conduct research together with RSM/Erasmus University. The research question is: “How does the COVID-19 pandemic affect decisions surrounding internal and external corporate venturing?”
Almost 40 companies are currently participating in this research. The intended results of this research will give companies guidelines for innovation management in times of crisis, helping them to better protect their innovation activities in the future, i.e. increase their innovation resilience
