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Corporate venturing & Enterpreneurship Summit 2022
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Summit 2021/2 - Connecting the Dots: Academics X Practitioners

The Corporate Venturing & Entrepreneurship Summit - Academics Meet Practitioners, is a one-day summit that brings together the latest insights on corporate venturing & entrepreneurship, both from a practitioner as well as from an academic perspective. It is a unique opportunity to network with corporate venturing professionals, researchers and VCs. 

16 March 2022
09:00 - 17:00 CET
room Erasmus Enterprise, Erasmus University Rotterdam Route Burgemeester Oudlaan 50 Building Q
Register Practical info
Connecting the dots
Connecting the dots

The main theme of the summit will be “Connecting the dots” – learning to collaborate with different partners as part of an ecosystem strategy. The event will be a mix of online/hybrid session (morning) and offline workshops (afternoon).

 

Programme

  • 08:30 – 09:00
    Registration and coffee/tea
  • 09:00 – 09:15
    Welcome and Introduction
  • 09:15 – 09:45
    Keynote Speaker Professor Ard-Pieter de Man – VU Amsterdam

    How successful is your ecosystem play?

  • 09:45– 10:15
    Keynote Speaker Mirjam Ros – Co-author of 'The Innovation Matrix'
  • 10:15– 10:30
    Pitches of PhD projetcs
  • 10:30 – 10:50
    Break
  • 10:50 – 11:20
    Keynote Speaker Wendy Kwaks – Programme Manager transition armed forces at Ministry of Defence
  • 11:20 – 11:50
    Keynote Speaker to be announced soon
  • 11:50 – 12:00
    Wrap-up morning session
  • 12:00 – 13:00
    Lunch and networking
  • 13:00 – 14:00
    The Debate: Do firms learn more form failures or from successes

    Ernst Hoestra - CEO Erasmus Enterprise
    Prof. Pursey Heugens - RSM
    Ass. Prof. Dirk Deichmann - RSM
    Helen Kardan - Sr Mgr Strategic Business Developmemt ASML

  • 14:00 – 15:00
    First round of workshop
  • 15:00 – 15:15
    Break
  • 15:15 – 16:15
    Second round of workshop
  • 16:15 – 16:30
    Wrap up afternoon session & Closing
  • 16:30 – 17:30
    Network drinks
  • Workshop 1
    The Innovation Matrix Deepika Jeyakodi & Mirjam E. Ros

    We take you through three simple moves ‘Think-Strategize-Act’ to help you design a winning strategy that interfaces innovation and Intellectual Property with your organizational context

  • Workshop 2
    'Ecosystems: Beyond the buzzword' Bas Crombag

    The ecosystem is quickly gaining prevalence in both managerial practice as well as theory. As such, it is a topic worth delving into during a summit that centers on bringing practitioners and academics together. However, as with many relatively new phrases, what ecosystems are and how they can ideally be orchestrated has remained somewhat hard to grasp. As such, this workshop will aim to improve our collective understanding of how we can define our ecosystems and use them as tools for value creation and -capture.

  • Workshop 3
    Corporate-Start-up Collaborations in the Digital Age Petrit Ademi

    Digital transformation puts corporates operating under traditional business models under pressure. To gain access to newest digital technologies, corporates increasingly engage in partnerships with start-ups. Combining case examples with recent research results, this workshop will provide first-hand insights and best practices for corporate-start-up collaborations in the digital age relevant to both entrepreneurs and managers of incumbent firms.

  • Workshop 4
    Strategic investments – demystified Bas van Vugt - Rabobank

    By now, Corporate Venture Capital (CVC) is well established in (larger) organizations as one of the open innovation pathways. CVC investments in start-up and scale-up companies generally strive to advance both strategic and financial returns. Whereas the financial return is relatively easy to assess, the strategic return of investments is usually not that easy to pinpoint and can trigger a recurring debate. Interviews with CVCs, consulting firms, academia and literature review reveal that there is no cookbook on how to define strategic value of CVC investments. In this workshop Bas will share the approach he worked out for Rabobank’s CVC arm. In the spirit of open innovation he invites participants to actively comment and contribute to the approach for the benefit of all.

Ard-Pieter de Man

Ard-Pieter de Man

Boardroom consultant and Meta-consultant; Professor at Vrije Universiteit Amsterdam

Ard-Pieter de Man PhD is a board room consultant and professor of Management Studies at the Vrije Universiteit Amsterdam. He is an internationally recognized thought leader in the areas of organizational forms, ecosystems, platforms, and alliances. As a consultant he advises organizations on these issues on a strategic level. He is the author of over a hundred articles and fifteen books. His most recent book How to survive the organizational revolution helps managers make sense of new organizational forms in a digital world.

 

Title of his speech:
What is your ecosystem play?

Summary:
Partner ecosystems are increasingly crucial to gain a strong competitive position. But how can companies profit from ecosystems? Ard-Pieter will guide you through the possibilities and pitfalls of managing your ecosystem.

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Mirjam E. Ros

Mirjam E. Ros

Co-author of ‘The Innovation Matrix’

Mirjam E. Ros is a business strategist who believes in simplifying the complex and in making ‘common sense more common’. She is driven by a people-centric approach to Innovation & Intellectual Property, Commercial Contracting, Business Strategy and Organizational Development. She holds a Master’s degree in Business Law and a Master’s degree in Public Administration & Policy, and has twenty years of experience in the aerospace, oil & gas industries and in R&D.

 

Title of her speech: 
How to connect to the dots to let your innovation succeed?

Summary:
Technical invention depends for success on commercial innovation, as Joseph Schumpeter already said. Nowadays, a lone genius is a rarity. No one flies solo anymore. But how to make a commercial success of your innovative ideas, technologies, products and services in such a collaborative landscape? How to enable your eco-system and thrive collectively? In this talk we will offer you some new tools on how to connect the dots to let your technical invention become a commercial success.

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Wendy Kwaks

Wendy Kwaks

Programme Manager transition armed forces bij Ministry of Defence

Wendy Kwaks is the creative and enthusiastic Programme Manager for the transition of the armed forces. She works tirelessly on opening doors in the generally closed defence department, and focuses on building new partnerships for a resilient society. One of the frontrunners of an ecosystem approach in public service, she is a firm advocate of an evolving role of governmental organisations to find the way forward in today’s transitions. Her teams uses a startup mentality in the middle of a large bureaucratic organization, and experiments to put new found ideas into practice. After 2,5 years, the team has many results to show for, and proves that close cooperation with an ever growing network of companies and governmental organisations provides new solutions for all involved parties.  Solutions with a positive impact on the resilience of organisations ánd on the security challenges the defence department faces.

Wendy holds a Master’s degree in Public Administration and a Master’s degree in International Relations| and Conflict management. She has twenty years of experience in the field of defence policy, execution and change management.

 

Title of her speech:
Connecting the dots – civil-military ecosystems  for a resilient society

Summary:
The defence organisation is not properly equipped to deal with future threats. It has a shortage of personnel and lacks adaptability. A transition team is set up to help the organisation find new ways to enhance adaptability. One of the key elements of their approach is to build networks and new partnerships (ecosystems) to integrate solutions from a range of new partners. In her speech, the programme manager of this project shares her catching personal story about the road she has traveled as an advocate for change and innovation in a large bureaucratic organisation. An organisation that both struggles ánd thrives in finding new ways to deal with red tape and bureaucracy. She elaborates on the solutions she and her team have found in the last 2,5 years. Their new ecosystems approach helps the defence organisation to better prepare for future security challenges and shows the enhanced competency of the armed forces to support civil organisations in becoming more resilient.

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Caroline Witte

Caroline Witte

Assistant Professor in Global Strategy at RSM/Erasmus University

Caroline Witte is an assistant professor at the department of Strategic Management and Entrepreneurship. Her research interest cover international business, strategy and development economics. She is particularly interested in how firms manage their business in in fragile economies. In her research, she asks: ‘How can firms in fragile economies take advantage of a volatile institutional context?’ And more generally: ‘How can firms exploit the opportunities created by risk, uncertainty and discontinuous shocks?’.

Before joining RSM, Caroline was assistant professor of strategy and international management at the Department of Strategy and Innovation of the Copenhagen Business School. She has a PhD from the Erasmus School of Economics. Her PhD disseration was awarded the prestigious Dissertation Award of the International Management Division of the Academy of Management.

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Ernst Hoestra

Ernst Hoestra

CEO Erasmus Enterprise

Ernst Hoestra is CEO of Erasmus Enterprise, the newly established community hub at Erasmus Woudestein Campus. After his graduation from the EUR, he moved through the corporate ranks and held VP positions with global responsibility for ao TNT Express and Pitney Bowes. Following this he joined a VC backed consortium, for which he ran the Cycleon reverse Logistics company (and 8 other portfolio companies), and held an Exec Board seat at Reverse Logistics group. Cycleon was recognized by INSEAD as a case and this led to several assignments at INSEAD, in parallel to the MD role at StartupBootcamp. Recently Ernst accepted several Supervisory and Advisory Board positions.

 

Title of his speech:
Corporate innovation framework applied to University

Summary:
Ernst will share his views and experiences around building innovation and entrepreneurship communities. Corporate strategy and startup thinking. How can this go hand in hand. 


 

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Helen Kardan

Helen Kardan

Sr. Manager Strategic Business Development at ASML Close window
Pursey Heugens

Pursey Heugens

Professor And Dean of Research at RSM/Erasmus University

Pursey Heugens is a professor of organisation theory, development, and change at the Department of Strategic Management and Entrepreneurship, Rotterdam School of Management, Erasmus University (RSM). His research interests include comparative corporate governance, business ethics, and bureaucracy, institutional, and demographic theories of organisation. Professor Heugens has won numerous awards for his research and teaching. He currently serves on the editorial boards of six scholarly journals. His research has been published in academic journals including the Academy of Management Journal, the Academy of Management Review, Organization Studies, and the Journal of Management Studies. His most recent works argues that the field of organisation theory is locked into a state of permanent failure due to powerful centrifugal forces which prevent it from producing a unified theory of organisational effectiveness – while equally strong centripetal forces keep university administrators and policy makers from cashing in their chips. He offers three research strategies that might end the stalemate by increasing the integration, relevance and realism of current theories of organisation. He obtained his PhD from RSM in 2001.

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Dirk Deichman

Dirk Deichman

Associate Professor at RSM/Erasmus University

Dirk Deichmann is an Associate Professor at Rotterdam School of Management, Erasmus University and the Treasurer of the Department of Technology and Operations Management. In his research he focuses on the determinants and consequences of creative and innovative behavior, with particular emphasis on the question of how sustained and successful idea generation, development, and implementation can be achieved. Find here a link to his CV.

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Bas van Vugt

Bas van Vugt

Venture Partner at Rabo Frontier Ventures

Bas works as a Venture Partner for Rabo Frontier Ventures, the corporate venture capital arm of Rabobank. In his role Bas works with Rabobank leadership teams to design and execute a global investment & partnership agenda for innovation, and acts as an advisor to portfolio companies. Previously Bas worked at Heineken where he held senior roles in innovation, strategy, supply chain and finance at local, regional and global levels.

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Petrit Ademi

Petrit Ademi

PhD Candidate and Teaching Associate at Justus Liebig University of Giessen

Petrit is a PhD Researcher and Teaching Associate at the Justus Liebig University of Giessen in Germany. His research focuses on corporate venture capital, open innovation, and digital transformation. He was a Visiting Scholar at Babson College (USA) and has previously worked in the Consulting practices of IBM and KPMG.

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Bas Crombag

Bas Crombag

PhD candidate at RSM/Erasmus University Close window
Vareska van de Vrande

Vareska van de Vrande

Professor of Collaborative Innovation and Business Venturing – RSM

Vareska van de Vrande is Professor of Collaborative Innovation and Business Venturing at the Rotterdam School of Management, Erasmus University (RSM)

Vareska joined RSM in 2007 after completing a PhD in Industrial Engineering and Management Science at the Eindhoven University of Technology. Her expertise focuses on the areas of corporate venturing and collaborative innovation, including external technology sourcing, corporate venture capital investments, strategic alliances, and corporate-startup collaboration. Other research interests include (corporate) entrepreneurship, patents, and venture capital. She has published articles in leading academic journals, including the Journal of Operations Management, Strategic Management Journal, Research Policy, the Strategic Entrepreneurship Journal, the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and the Journal of Business Venturing. At RSM, Vareska teaches courses and modules in Strategic Management and Corporate Venturing at the graduate and post-experience level.

In addition, Vareska is also the Academic Lead at Erasmus Enterprise and a certified LEGO SERIOUS PLAY facilitator.

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Corina Kuiper

Corina Kuiper

Managing Director Corporate Venturing Network / CEO Innovation Family

Corina is the Managing Director of Corporate Venturing Network and auteur of the book “Corporate Venturing, managing the innovation family”. Over the past 25 years, Corina has held a spectrum of strategic management, business development and financial management positions. She has worked in different functional areas, in start-up environments as well as in established business settings. Her company the Innovation Family supports several large corporations on Corporate Venturing and New Business Creation. She regularly lectures as a guest speaker across several international universities and business schools and speaks at international conferences and seminars.

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